How the Atlas score works
Every spa is scored 0–5 on four service dimensions, extracted from public reviews and listing data. The four combine, peer-relative, into the headline Atlas score:
- Technique
- The scalp-work itself — skill, pressure, tools, technique variety.
- Sanctuary
- The room: quiet, cleanliness of the space, whether it actually feels restorative.
- Efficacy
- Whether people report the result they came for — relief, sleep, hair/scalp outcomes.
- Hospitality
- Booking friction, communication, how a visit is handled start to finish.
Two more dimensions are scored but kept out of the headline number entirely:
- Hygiene
- Tracked and flagged separately — a hygiene complaint surfaces as a warning, not a quiet point deduction.
- Value
- Tracked and flagged separately — so a great-value spa and a spotless, overpriced one are never smoothed into the same number.
Scores are recalculated as new reviews come in. There is no manual override.
Curious what we're trying to do overall? Read about HeadSpa Atlas .